EA has already experienced great success with FIFA Mobile at Asia in which the game has 21 million players. But there is more to come. As a part of the arrangement, EA will establish multiple mobile offerings within the FIFA franchise, including a free-to-play PC variation. The business believes these games may reach 80 million players in more than 15 nations. Glu Mobile can help grow EA Sports franchises on cellular, given the achievement Glu Sports has had with its Tap Sports Baseball franchise. And now EA believes Codemasters, that owns top racing games such as F1, DiRT, along with Project Cars, will enable EA Sports to innovate and expand its international market for racing amusement.

Wilson said on the recent earnings call that this is simply the start. EA has been relaunching its faculty football franchise, which is presently under development. There is also an expansion in a different sport, which Wilson would not name, starting next year.

What is the fiscal opportunity?EA estimates that the global market for sports video games is around $11 billion $7 billion on console and PC, while the marketplace for mobile is around $ 4.3 billion. For view, EA's complete bookings are expected to reach $6.1 billion in fiscal 2021 (which ends in March), which means the opportunity to get more market share in athletics is a major development opportunity.

What's more, spending sports is growing faster than other game types with cellular sports growing at a compound yearly rate of 24% over the previous four decades. EA's aim to reach 500 million gamers and viewers shouldn't be sudden. The market for interactive entertainment has been growing since day one. New technologies and strategies to play games such as cloud-based subscription services and mobile platforms have only enlarged the audience throughout the previous ten years and will keep doing so.

The company is now firing on all cylinders with The Sims and Apex Legends also showing steady increase in reservations. The current acquisitions and new games from the pipeline provide this market leader with tons of catalysts over the upcoming few years.

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